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ONE PROJECT, ONE PAYMENT

REBUILDING PCB/PCBA ORDERING FOR SPEED & CLARITY

+233%
Orders/Month
+276%
Platform Order Rate
Figma Notion Excalidraw

TEAM

  • UX Designer
  • Director
  • 2 Engineers

MY ROLE

  • Conceptualization
  • Design
  • Usability Testing
  • Dev Handoff

PROJECT TIMELINE

  • 4 Months

TOOLS

Figma ↗︎
Notion
Excalidraw

PROBLEM STATEMENT (S)

1. ONE PROJECT, THREE CHORES

Customers Had To Place Three Separate Orders For The Same Board—Fabrication, Assembly, And Parts—with Three Checkouts, Payments, Timelines, And IDs. They Needed One Project, One Payment, One Timeline.

2. NO CART, NO CONFIDENCE

There Was No Real Cart, So Buyers Could Not Review Or Combine Services Or Projects In One Place. Approvals Were Messy And Confidence Dropped At Checkout.

IMPACT (S)

+233%
Orders/Month
+276%
Platform Order Rate
+6.8%
Avg MoM Growth

MY APPROACH TO THIS PROBLEM

ALIGN ON OUTCOMES & GUARDRAILSWith Ops, Sales, Finance, Engineering.
MONITOR USER REALITYShadowed Support/Sales Calls. Ran 6–8 Quick Interviews.
REFRAME THE SYSTEM & IAProject-First Model, Services As Line Items, Single PID, Real Cart.
PROTOTYPED HAPPY PATHTested With Procurement And Ops.
SHIP IN SLICES & ITERATIONInstrumented Metrics; Iterated Weekly.

1. ALIGN ON OUTCOMES & GUARDRAILS

PURPOSE:
Agree On What “Success” Looks Like (Business + User) And The Non-Negotiables Before Touching UI.

WHO I ALIGNED:
Ops · Sales · Finance · Engineering · Support Lead (For Ticket Themes)

NORTH STAR & KPIs:

MetricBaselineTargetWhy It Matters
Orders/Monthx3xGrowth, Adoption
Cart→Paid Conversion0%80%+Unified Tracking
Assembly+Parts (On Fab Projects)0%45%+Checkout Efficiency
Time-To-First-Order85 Min≤10 MinSpeed To Production
Pricing/Ordering Tickets Per 100 Orders22≤6Transparency, Support Load

2. MONITOR USER REALITY (W EXISTING FLOW)

Upload &
Configure
Order
Fabrication
Order
Assembly
Procure
Components
Approvals &
Payment
Track &
Reorder
4
6
8
9
8
7

Upload once; auto-fill, instant checks.

Add fabrication; details carry over.

Attach BOM/list; add assembly.

Pick in-stock parts; clear price.

Share one & constant charge details in each service tab; pay once.

One Project ID; track and reorder.

5
6
9
9
10
9

3. REFRAME SYSTEM & IA

HIGH LEVEL ARCHITECTURE (IDEAL)

Entry → Auth → Projects → Fabrication → Assembly → Procurement → Summary → Cart (Billing ID) → Payment → Order
IA Diagram

4. PROTOTYPE THE HAPPY PATH

Dashboard
Dashboard screen
Create Project
Create Project modal
Fabrication
Fabrication screen
Assembly
Assembly screen
Components
Components screen
Project Summary
Project Summary screen
View all screens Figma ↗

5. OF COURSE “NEVER ENDING” ITERATIONS & IMPACT MONITORING :)

IMPACT (S)

+233%
Orders/Month
+276%
Platform Order Rate
+6.8%
Avg MoM Growth

I TRACKED THE IMPACTS ON:

Google Analytics
GA4-Google
Analytics
Clarity by Microsoft
Clarity - By
Microsoft
Google Search Console
Google Search
Console
SEMrush
SEMrush
Zoho Analytics
Zoho Analytics