About — Samriddhi Tiwari

EXPERIENCE & WORKS

LIONCIRCUITS

UX Designer

April 2024–Present

Tools I Used: Figma, Microsoft Clarity, Notion, Spline, Google Search Console, Google Analytics, SEMrush, Ahrefs

INTEGRATION OF CART SYSTEM & REDESIGNING THE ORDERING FLOW

I designed and implemented LionCircuits’ first cart system from the ground up, transforming a fragmented checkout process into a seamless, single-flow experience. This shift not only simplified ordering for users but also unlocked the foundation for scaling payments, order tracking, and bulk procurement.

April–Aug 2024

REDESIGNING THE UX & UI OF STATIC PAGES

I led the redesign of LionCircuits’ static pages with a focus on growth and discoverability, creating industry-focused landing pages that balanced strong UX with SEO strategy. Each page was structured with internal linking, backlink opportunities, and rich, ranking keywords—helping the site drive organic traffic while showcasing solutions tailored to specific verticals aligning with the page intent.

Aug–Sep 2024

LC USER DASHBOARD

I redesigned the LC dashboard to simplify how engineers and operations teams interact with their projects. The goal was to surface the right information at the right time, from project status and key actions to a cleaner projects table with meaningful columns and filters. By reducing clutter and restructuring content around user priorities, the dashboard now makes complex workflows faster, clearer, and easier to manage end-to-end.

April–May 2024

E-COMMERCE PLATFORM FROM SCRATCH

I architected and designed LionCircuits’ first e-commerce platform for components, moving from a manual sourcing model to a self-serve experience. The platform was built to support quick part discovery, real-time pricing, and smooth order placement, with an emphasis on usability for engineers and procurement teams. This foundation not only modernized how users purchased components but also unlocked scalability for future growth.

Sep–Nov 2024

FREELANCING

UI/UX Designer

April 2024–Present

Tools I Used: Figma, Notion, FigJam

LEKSA APPLICATION DESIGN

Partnered with Leksa, an emerging home-automation company, to design their mobile application. Collaborating with the R&D team at 44 Volts Design, I focused on understanding the target audience: homeowners seeking seamless device control, energy-conscious users, and tech-savvy families. Based on this research, I created user flows, wireframes, and high-fidelity screens that balanced ease-of-use with the depth needed for advanced features. I also worked closely with developers to align on feasibility and ensure the design was implementation-ready.

Feb–Apr 2025

F16s WEBSITE DESIGN

I designed the website for F16s, an air transport solutions company, focusing on a clean, modern UI that reflected their brand identity. This project was centered on visual design and layout systems rather than UX flows, with emphasis on typography, color balance, and responsive grids. The goal was to deliver a professional, trustworthy interface that translated complex services into a simple and credible web presence.

Feb–Mar 2024

F16s – LOGO & BRAND DESIGN

I worked on both their brand identity and website design. This was a UI-led project where the focus was on creating a modern visual language—from logo and color palette to a responsive, trust-driven web layout. The work emphasized clarity, credibility, and consistency across touchpoints, ensuring that the brand felt both professional and approachable in a competitive industry.

Jan–Mar 2024

SAHAYATA SETU APPLICATION

Sahayata Setu was a personal project born from the realization that citizens often struggle to access government schemes, each living on separate portals with inconsistent or absent design systems. I set out to create a unified platform where all schemes could be discovered, understood, and applied for in one place.

Dec 2023–Mar 2024

COMMUNITIES APPLICATION

My first full-fledged personal UX project, aimed at making it easier for people to discover and join local communities. Through research and competitor analysis, I found gaps in discoverability, trust, and participation. I designed a clean platform with user flows, events, and discussions that simplified connection. The prototype reimagined how community engagement could feel more inclusive and human-centered.

Mar–Aug 2023

BRANDSHARK

UI/UX Design Intern

Sep 2023 – Dec 2023 | 4 Mos

Tools I Used: Figma, Adobe XD

THE NUDGE WEB DESIGN

As a UX Design Intern, I collaborated with The Nudge NGO to design a large-scale web platform showcasing their impact and programs aimed at lifting people out of poverty. The project spanned 90+ screens and required constant client touchpoints, approvals, and intense iterations. I handled wireframing, UI design, and alignment with developers to ensure delivery. This experience sharpened my ability to balance client needs with design clarity at scale.

Oct–Dec 2023

EVIDYALOKA WEB DESIGN

At Brandshark, I also designed for E-Vidyaloka, an NGO focused on providing free education to underprivileged children. The process was research-driven and followed strict wireframing, approvals, and structured design cycles. My role involved translating complex program details into simple, engaging UI screens that worked seamlessly for their audience. This project reinforced my skills in designing for social impact while working within client constraints.

Sep–Oct 2023

HI THERE, I’M SAMRIDDHI TIWARI.